Chris Seibold writes: "There are a million schemes for increasing adoption of OS X. Everything from bundling a demo of the operating system on any iPod large enough to hold the data to an AOL style give away of demo copies on CD-ROM. Call it fallout from the Intel switch but since last June’s developer conference Apple fans have been falling all over themselves (including me) trying to come up with ways for OS X to rapidly expand the user base. Yet all the tactics rely on a key assumption: that people will, given a equal choice, choose OS X over Windows in a significant number of cases. Perhaps the underlying assumption is a little too hopeful." Read the entire column over at Apple Matters.