Walk by the Staten Island Mall's Apple Store on any given night, and the scene is similar: inside are just as many young teens mugging for the digital cameras as hip elders learning how to edit their own movies and cut their own podcasts. The toughs in baggy jeans futz with iPods and try to lay hip-hop tracks on the digital synthesizers (with, often, the computer belching their discordant notes back at them through high-fidelity speakers). And the computer brainiac workers recognizable by their shirts emblazoned with the word "genius" are the most sought-after people in the place.