In looks, it sits at the top of the heap. Apple TV is a gorgeous, one-inch-tall, round-cornered square slab, 7.7 inches on a side. It slips silently and almost invisibly into your entertainment setup. (You can’t say that for the Xbox, which in comparison is huge and too noisy for a bedroom.)

The heartbreaker for millions, however, is that Apple TV requires a widescreen TV - preferably an HDTV. It doesn’t work with the squarish, traditional TVs that many people still have.